Tip 2: Invest in a creative mail piece that breaks the mold. According to the USPS, millennials have the highest interest in direct mail innovations.Ī spa postcard with the big, bold headline, "Jackie, take some time for yourself," is more likely to catch Jackie's eye than, "Take some time for yourself." A study done by the Rochester Institute of Technology found that when direct mail was personalized with the recipient's name, the response rate improved by 135%. Millennials entered the world with access to more information (via the internet) than their predecessors. Related: 7 Best Practices Of Direct Mail Marketing You Need To Know Millennials (born between 19) are impressed by unique, tech-savvy marketing and are the most likely to visit your website right after receiving a postcard. For example, targeting those 70% of shopping cart abandoners with a postcard that arrives 24-48 hours after they've left your site - all on autopilot thanks to automation! Add an enticing deal to your retargeted mailer that will remind them to complete their purchase. Direct mail retargeting is a relatively new innovation that lets you automate offline follow-up based on online behavior. Given that about 70% of shopping carts are abandoned, direct mail retargeting (marketing again to someone that already went to your website) will do very well for Gen X. The USPS reports Gen X is more likely to shop online to save time. Tip 3: Use automated direct mail retargeting to close more interested prospects. The USPS reported that 76% of Gen X consumers said discounts were the most effective aspects of direct mail. Gen Xers are especially attentive to a good deal, because a majority of them are caring for both their baby boomer parents and children while anticipating retirement. Tip 2: Include at least one deal or free item - but the more offers you give, the better. Additionally, the USPS showed QR codes on direct mail pieces performed the best with Gen X, leading the numbers at 67%. MarketReach said 88% of Gen X consumers want experiences that blend physical and digital channels. Gen X successfully transitioned from analog to digital technology, so they're the most likely to respond well to a blend of print and digital communications. Tip 1: Incorporate digital elements in your direct mail campaign, like QR codes. Gen X (born between 19) prefers a mix of digital and print communications and loves a good deal By providing a map of your business and address, boomers are more likely to take an interest, because they know you are close by, and they can trust you are a legitimate business. The USPS reports that 68% of baby boomers said the most effective element in direct mail was if it was a locally-owned business. Tip 2: Include a map of where your business is located and clear contact information. And for paragraphs (as opposed to headlines), use a font like Times New Roman, which is much easier to read on printed materials. For instance, don't put white words on a black or colored background - this is harder to read. So, make your direct mail piece as easy to read as possible. This trend will continue over the next 20 years, as 10,000 baby boomers turn 65 every day. Tip 1: Ensure the text is clear and easy to read on the card, so your message doesn't get lost.Īccording to the Vision Council, 1 in 28 Americans age 40 and above have low vision. Baby Boomers (born between 19) require clarity and value locality
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